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The
Weather Channel needed to better understand the
satisfaction and opinions of approximately 700 employees
scattered across various offices throughout North
America. Given
the geographic dispersion of employees and unpredictable
work hours inherent to a 24 hour weather network, TWC
management decided that an online survey was the most
efficient and cost-effective way to collect employee
feedback and opinions. Senior executives at The Weather
Channel therefore decided to come to Infosurv
for assistance.
Infosurv
began by reviewing a paper-based employee survey that
the company had used internally in prior years.
After suggested some improvements to the previous
survey based upon its online employee survey experience,
Infosurv submitted
a revised survey draft to TWC management for approval.
Infosurv
then created a user-friendly online survey version
reflecting the final question set.
The
online survey contained a number of technical features
to facilitate a more effective user experience,
including a save-and-resume feature, Personal Access
Code (PAC) level security, and branching logic.
The branching logic incorporated into the survey
allowed each respondent to see some questions only
relevant to their division, department, or manager
group.
Respondents
were invited to take the survey via email, with regular
reminder emails going out to uncompleted survey
respondents. After
a two week online survey administration period, a
response rate of 96% was achieved, far exceeding even
TWC management’s most optimistic expectations.
Many employees commented on the ease and
user-friendliness of completing the survey online.
Following
the survey administration period, Infosurv
performed a full analysis of the results and provided a
number of standard and customized reports to TWC
management. Reporting
included analysis by department, by manager group, and
by other demographic variables such as headquarters vs.
regional offices, full-time vs. part-time employees,
employee tenure and employee ethnicity.
The
results proved invaluable to The Weather Channel
management, who has continued to choose Infosurv
to conduct their annual online employee survey ever year
since.
Please visit the Infosurv website and learn more
about their online survey
services. | 
